We determined some time ago that Facebook for our business was a waste of time. It just showed the posts I made to such a small percentage of those that LIKED the page that it is a complete joke compared to our actual website and even this blog page views.
And this video seems to explain why. Even though I haven't bought likes or advertised, I think many people, including myself get impacted by this fraud activity.
I think my subscribers on Facebook AND YouTube (and I would assume all other Social Media Sites too) are mostly on my channel and page to "fool the fraud algorithms".
They have no interest in what I do, but get paid to like or subscribe to OTHER pages and channels, and need a few pages they aren't getting paid to like to make it not so obvious what they are doing.
As of today, my YouTube channel has some 68 subscribers, quite a few from the countries mentioned in the above video, yet I post a new video and get only 6 views, in 3 days and get zilch engagement.
The views on YouTube are also such a small percentage of the our website views that I have often thought it is a waste of effort too. It just happens to be fun to produce the material I post, as it combined our original music and images.
12 months ago I read a few Kindle Marketing Books, and many discussed using fiver.com and other places to buy likes, spam, reviews, comments with links on other sites and such crud. I haven't done any of that. I haven't even written my own glowing review of my book on Amazon. And have now seen that EVERYBODY else does.
Thing is Facebook, Google and the other walled communities profit from this fraud too. Gives the impression of activity and interest, which keeps people coming back to post more stuff and exposure to the advertising there.
We can be contacted at Art & Technology.